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Presented at the 18th Annual Research Conference

Bridging Social and Emotional Learning between Schools and Communities through Collaborative Social Marketing

We're sorry, handouts are not available for this presentation.

Session Number: 2000 Room: Salon E & F

Presenting: Lynn Pascoa

All Authors for this paper: Lynn Pascoa; Richard Puddy; Michelle Goodwin-Brown

Presentation Type: poster presentation

Synopsis: The importance of social and emotional learning (SEL) for children across multiple environments is recognized as necessary to impact long-term outcomes. Developing effective strategies to disseminate SEL from schools to communities is a topic receiving recent attention. This presentation will explore how a social marketing strategy was implemented and evaluated to translate an evidence-based preventive intervention from schools through community providers to parents. Problems and challenges during development and implementation of the strategy will be discussed. Other topics reviewed will include best practices for population-based dissemination, showcasing the product (The Little Turtle Activity Kit), and directions for future research.

Date: Tuesday, March 8, 2005

Session Time: 6:00 PM - 8:00 PM

Presentation Time: 6:00 PM - 8:00 PM