Assessing Costs of Innovations
Generic costs
Financial
Time
Effort
Incompatibilities between
innovation and beliefs or
behaviors
Complexity
Frequency
Risk and uncertainty
Permanency
Observability
Health-related costs
Giving up unhealthy
behavioral routines
Learning new behavioral
routines
Purchasing health-related
products and services
Collecting, computing, and
comprehending health
information
Changing attitudes and
values regarding health