The Components of Health Innovation Programs (Moorman, 1997)
			• Target Adopters’ Characteristics • Individual • Organizational • The Change Objective • Micro, Macro Goals • Cognitive, Behavioral Goals • The 3 Parts of an Innovation • The Concept: Intangible elements associated with the health innovation • The Behavior: Behavioral elements associated with the health innovation • The Material:Tangible elements associated with the health innovation