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| Research Models: The Importance of |
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| Mechanisms
and New Paradigms |
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| • | Public health builds on risk factors, vectors and |
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| mechanisms to inform interventions |
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| • | Marketing model using health behavior theories and |
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| putative mechanisms to design health dissemination |
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| interventions |
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| • | New paradigms from the new sciences? |
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| • | Complexity science applied to health care |
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